How to run a successful SEO campaign in 2021

Whether you are new in SEO or have worked at length in the field, you are aware of how arduous it is to get your site to appear in the top five results of SERPs. However, what I believe is if you use some proficient blog SEO tips and consistently keep working, you can be No.1 in the competition. According to Google’s latest updates norms, how to run a successful SEO campaign in 2021. This blog enlists the various SEO tips for rank in SERPs.

We have to accept the fact that none of us is aware of the exact Google algorithms for search rankings fully, but we do know that there are a plethora of blog SEO tips that can be used, and eventually let our website get more organic traffic and rank higher.

Review The Existing Setup

The utmost important tip to run a successful SEO campaign is to create or review the current website setup. In this initial step, you need to review the website platform, design, images, content, etc. If you used the forums like WordPress or other advanced CSS platforms, definitely you have an edge over competitors. These platforms offer innumerable templates, designs, easy to customize and more secure thus have a positive signal to Google. This way you will get a higher rank. I believe, if your website is on a kind of obsolete platform, switch to WordPress as soon as possible.

Besides, the design of the website is equally critical to count beforehand. If you find that the website design is relevant, has qualitative content, and is responsively designed, there is no need to change otherwise take necessary actions to upgrade it.

For such updates and transformation, you will need professional SEO services or a web designer, for that you may contact Elite Digital, the best SEO Company in Ludhiana.

Set Your Campaign Goals

We all know every expectation or goal has a different approach to deal with. Similarly, in SEO, a different goal means a different way of execution, different strategies, and different SEO tips. So set the realistic campaign goal first. The latest Google update in June 2021 regarding website speed is playing the most role in your website ranking. So, how to run a successful SEO campaign in 2021.

Topic & Keyword Research

The next crucial step is the topic & keyword research. To appear at the apex of SERPs, topics have more gravity than keywords. Use various tools like MOZ along with SEO tips to figuring out recent and relevant trending topics and keywords with high volumes.

Once the topic is finalized and researched thoroughly, look out for relevant keywords using tools like MOZ or Google keyword planner. Also, check if you can target the keywords that your competitor is targeting. It is advised to opt for high-volume keywords over competitive keywords. 

On-site & Off-site Optimization

This strategy plays a vital role in how the search bots will crawl and interpret the content on your website. The factors which fall under this category are solely in control of the website owner whereas Off-page optimization refers to a bunch of activities done outside the website to increase earned links and website authority after doing social media mentions. As a consequence, SEO rankings and traffic gets increased of the website.

Make sure, along with following other SEO tips, you are working on both on-site and off-site optimization equally.

Publish Great Content

We all know that Content is a King and without it, search engines can never understand what and where to crawl. Choose the best among the blogs, images, infographics, slide share, etc that suits your products/services and curate amazing content. Please make sure you added the relevant, targeted keywords into the content to make it visible to the crawlers.

To make your SEO campaign successful, you must have website content that is unique, relevant, comprehensive, and un-plagiarized. Adding more visual and audio content will be the cherry on the cake.

Don’t forget to add attractive CTAs (Click-To-Actions) to have a higher conversion rate.

Promote Your Content

In this era of high competition, it is a must you should put forward your product/service to public eyes. Similarly, for making your SEO campaign successful, it’s just to promote your content. For instance, via email marketing, social media, influencer marketing, you must keep constantly promoting your content.

Perform SEO Audit

In this step, you need to check and analyze the deliverables from the SEO strategy.

An SEO audit can be classified into mainly three types:

1. Server Log Audit

2. Technical Audit

3. On-page Audit

Log Audit includes

  • Crawl Budget Analysis
  • User Agent Analysis

Technical Audit consists

  • Indexing
  • Page speed
  • Canonical tags
  • URL structure
  • Robots.txt 
  • Duplication
  • XML sitemap
  • Crawlability
  • Off-page analysis
  • Mobile-friendliness

On-page Audit comprises 

  • Metadata analysis
  • Metadata analysis
  • Content structure
  • Theme analysis
  • Keyword usage
  • Site schema
  • Images and video
  • Internal & external linking and
  • UI/UX

Focus on Back-links

The meaning of backlink connects one website to another. Search engines can infer that content on a webpage or website that is linked to by many sites is worth linking to and therefore worth appearing in search results. 

Nevertheless, you should put more focus on the quality of your backlinks rather than the quantity. Link building can be done using free or paid tools like SEMrush. Link building is not only important for building up the authority of your website, it is also an essential part of the SEO campaign.

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